Play By Play: Neil Patel
When I worked with Neil Patel and his team he had gained 170K subs averaging about 10K-15K subs a month and 400,00 views a month. The following small tweaks got him to 25K-30K subs a month and 1M views a month organically.
Note: Neil Patel started his channel in 2011 and by 2018 had reached 170K subscribers. I worked with him and his team for 4 months and he reached 350,000 subscribers. His channel is now the successful Digital Marketing Channel on YouTube. Sitting at 1.3M subs and 66M views.
Here is the breakdown of the play:
🧪 Branding matters!
I know what some of you are thinking, logos, colors, and design don’t matter!
We all judge a book by its cover, so whoever said don’t judge a book by its cover never sold a book, or had a YouTube Channel. It matters because it communicates to a person what the channel is about.
I updated his banner, profile pic, and video thumbnails to make sure that when someone was watching one of his videos or came to YouTube they knew it was a Neil Patel video. It helps with getting more suggested views and browse feature views to your videos.
🧪 Playlists. I created multiple playlists to keep people binge-watching his content. I then displayed those playlists strategically on his Channel homepage. And I made sure to optimize each one of them by a specific category or topic. I took things a step further and put the best-performing videos at the top and created a new playlist every week. Playlists are searchable which means more real estate in YouTube search. I keep playlists to 3 to 4 videos minimum and 8 max. Larger playlists are overwhelming to a viewer.
🧪Ask Them To Do Something! Next, I had Neil ask his viewers to subscribe and comment. These two things alone made his viewers highly engaged with his content. There are videos from 5 years ago that still get responses today and thus, longer watch time, more views, and subscribers.
🧪 End Screens Get Clicks. Lastly, I optimized his end screens to help direct traffic to his site and more videos. This got 10% more traffic to his site which stayed longer than any other traffic source but also got people to watch more of his videos.
Halftime Report: YouTube Shorts
- YouTube Shorts now longer: Videos uploaded after October 15, 2024 Any videos uploaded on or after October 15, 2024, with a square or vertical aspect ratio up to three minutes in length will be categorized as Shorts on YouTube. These videos can be monetized in the Shorts revenue sharing model from the Shorts Feed. Any videos uploaded before this date will remain the same, as a long-form video on YouTube. These videos can continue to be monetized in the long-form revenue-sharing mode on the Watch Page.
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Creator Tools within Shorts: Now you can easily recreate the magic with templates! Jump on the latest trends, match your clips to the hottest sounds, and add your unique flair. You can try templates by tapping "Remix" on a Short that inspires you and select "Use this template" to give your spin.
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In the works: You’ll be able to tap into the vast universe of YouTube content right from your Shorts camera, making it easier to remix clips from your favorite videos, music videos, and more. You’ll even be able to pull from multiple clips across YouTube.
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Google DeepMind: A few weeks ago, we told you that Google DeepMind's most capable model for generating video, Veo, is coming to YouTube Shorts. Creators will be able to bring their ideas to life with even more extraordinary video backgrounds and standalone video clips, making your Shorts even dreamier later this year.
Highlight Reel: The Evening Woodworker
Jared Geddes joined The 100K Channel Formula program and created 97 videos and in 4 years reached the 100K Club! Proud of Jared and excited to see his continued growth!
Sideline Report: Testimonial
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The video he talks about creating now has 218K views and remains one of the most-watched videos on his channels.
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Commercial Break: YouTube Coaching Program
Last year I launched a 1 on 1 YouTube Coaching Program where you could have me as your coach for a full year! If that is something you're interested in reach out and Book A Call
This year I'm launching a YouTube Group Coaching Program and I'm giving everyone who gets this newsletter a full year access for only $497. But you will have to apply to be accepted into the program. Book A Call
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